Coca Cola Goes To War.

by Daniel Russ on August 4, 2011

Coca Cola Plant In North Africa During WWII

Coca Cola  CEO Robert Woodruff insisted that Coca Cola be served to US troops over seas. Eisenhower thought it was a great idea and commissioned three plants to be opened in the North African theater of operations in 1942.

The attempt to support troops was a great success and Coke introduced metal cans because bottles were harder to transport, and they break and so forth.

Things go better with Coke. Even warfare.


Coca Cola WWII Ad


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{ 1 comment… read it below or add one }

Corsair8X August 20, 2011 at 6:21 pm

Coca Cola CEO “insisted”? Sounds like Coke was the precursor to KBR and Halliburton 🙂

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