“Honey Is It Orange Today…Or Yellow?” Color Coded Warning System To Be Abandoned.

by Daniel Russ on March 17, 2011

Color Coded Terrorism Threat Alerts

I always thought that this program was one of the single dumbest things the Bush Administration ever did. People can only be so vigilant. That said, you ask someone to be vigilant, or to relax. But you can’t really expect someone to be cavalierly vigilant and then the next week be about 50% more vigilant. After all the money this government has spent on terrorism, you might expect that they can speak to marketing experts, or do some focus groups and see how they come off. Oh…what’s that you say? Oh, they DID talk to marketing experts. OK, from what agency? McMahon & Tate?

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